My friend, Chadie Effram, came to me with an idea for a Fast Food restaurant he was opening. I asked him to write the word "sultan" in Arabic text for me and I created an Ottoman Turban (headdress) symbol out of it. I then added the English word under it using a faux Arabic style font and this masterpiece of creativity was born.
When starting a business, one of the key visual elements you should consider, following your branding design, is creating an attractive sign for your business. Signs are not only useful tools but they can also become a visual and inanimate salesperson for your business.
Located on Popeshead Street (a popular area with small restaurants, dives and Road side BBQ vendors), we wanted Sultan to stick out and visually overpower their competitors. Large signs with pictures of the menu items were placed at the front entrance.
